The first limitation which is present in a SWOTT analysis is that prioritizing issues is extremely difficult and quite impossible because of a lack of scope of segregating issues according to one’s priority. There are no remedies or solutions which can be found in the form of offering of alternative decisions in the SWOTT analysis. There can be the generation of several ideas after conducting a SWOTT analysis. However, there cannot be a concrete idea chosen from among the generated ideas for using suitably in a particular business